Youtube vs. tv: which is more engaging?

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Elroy Buckridge asked a question: Youtube vs. tv: which is more engaging?
Asked By: Elroy Buckridge
Date created: Fri, Feb 19, 2021 6:29 PM
Date updated: Thu, Jul 21, 2022 7:01 PM

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A Google & Explorer Group study found YouTube to be 28% more engaging8 than TV. Finally, the all encompassing “dual-screen experience.” When watched on a mobile device, YouTube is 2.4 times more effective at holding attention spans than the TV in the background.

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